Airbnb Adventures

Itinerary

In this project, I led a redesign of the itinerary component for a unique type of Airbnb Experience: multi-day Adventures.
Challenge
How might we inspire and educate Airbnb guests about multi-day Adventure Experiences, so that the value of this offering justifies the higher cost?
My Role
UX Design, Interaction Design, Prototyping, Usability Testing, Visual Design
Year
2020
Timeline
2 weeks
Tools
Figma, Principle
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01

Understand

Context

This project was a smaller part of a large redesign of all Airbnb Experiences in early 2020.

Adventures are very different from other categories of Experiences, since they span multiple days. This project concerns a unique section of the Adventures listing page which gives a day-by-day breakdown of the trip.

Problem definition

The guest problem can be neatly summed up as follows:

Guests are sometimes confused about what an Airbnb Adventure entails, and how it justifies the substantially higher cost.

Discovery

An audit of Airbnb Adventures turned up a few useful insights:

  • Multiple hosts – Some Adventures have a different host every day.
  • Variable photos – Three photos per day was typical, but occasionally an adventure will have 1 or 2, which are always horizontal.
  • Average of 2-3 days – Most Adventures are 2 to 3 days in length, with an upper limit of 5 days.
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02

Gain confidence

Ideate + Iterate

I sketched out and then wireframed five different interaction models for this section.

We eventually settled on Direction E, which allowed for an open right hand column or 'rail' where the sticky "book-it bar" could stay in view. I also liked how a line through all the days felt like a connecting thread tying them together into one journey.

I did some basic usability testing on it with people who hadn't heard of Airbnb Adventures, and they found it quite easy to understand.

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03

Polish

Designs + Prototypes

After converging on the interaction model and design direction, I polished the designs and built a quick prototype.

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04

Results

  • Successful launch – Unblocked the 2020 re-launch of Adventures.
  • Improved comprehension – Guests fully understood that each day was part of a single trip, not separate pieces of inventory.
  • Accounted for edge cases – By working closely with partner teams, we accounted for all edge cases before launch.